CashSDKCashSDK
Revenue analytics

Revenue analytics you can trust

Revenue, subscriptions, and retention. Every metric starts with your purchase events.

  • Real-time MRR
  • Cohort retention
  • Warehouse export
See your revenue clearlyExplore the metrics →
cashsdk / revenue analytics Product preview
app.cashsdk.com/analytics
Revenue overview
Last 30 days · live
30dExport
MRR
$48.2k
+12.4%
Active subs
12,840
+3.1%
Trial → paid
68%
+8.7%
Churn
2.1%
-0.4%
Monthly recurring revenueUSD · reconciled
Cohort retentionby signup month

The numbers that matter

Understand your revenue, don't guess at it

Track revenue, subscriber growth, and retention from one event stream.

METRIC EXPLORERSample 12-week trend
Monthly recurring revenue$28,460 +12.4% vs. previous period
Week 1Week 6Week 12

A monthly view of recurring subscriptions.

Retention

See how every cohort really behaves

Follow subscribers from their first month. See who stays, upgrades, and returns.

  • Retention by signup month
  • LTV and payback curves
  • Expansion and contraction
Cohort retentionby signup month

Beyond the top line

The metrics your board asks about

Lifetime value

LTV by plan, cohort, and acquisition source, so you know what a subscriber is actually worth before you pay to acquire one.

Churn & retention

Voluntary vs involuntary churn, survival curves, and the recovery you win back through grace and dunning.

Conversion funnels

Impression → trial → paid, broken out by paywall and experiment, so you see where revenue leaks.

Benchmarks

Know where you stand, when the data's real

Your metrics are live from day one. Peer benchmarks turn on once there's enough anonymized volume in your category to compare honestly, until then we show you the frame, not a made-up percentile.

Where you stand · churnYou · 2.1%
Gathering data

Peer percentiles unlock at category scale.

Inside CashSDK

Your revenue. The complete picture.

Explore your overview, charts, subscriptions, and customers.

app.cashsdk.com / folio / overviewSample workspace

Overview

Folio · app.folio.ios

Production preview
Active Trials
328In total
Active Subscriptions
4,820In total
MRR
$28,460Monthly Recurring Revenue
Revenue
$32,680Last 28 days · USD
New Customers
1,246Last 28 days
Active Customers
5,012Currently entitled

Recent transactions

Sample activity
CustomerProductStoreAmountStatus
AMuser_024Pro AnnualApp Store$59.99Purchased
JCuser_025Pro MonthlyGoogle Play$9.99Purchased
TPuser_027Pro MonthlyGoogle Play$9.99Purchased

CashSDK product preview. Illustrative data, fictional customers.

Trust the numbers

Reconciled against the stores, down to the cent

LiveMRR and subscriber deltas
RawEvents, never rounded
1-clickWarehouse export
ONE CONNECTED PURCHASE FLOW
CashSDK
CashSDK
Store receipt
pro active
A purchase startsproduct: "pro.yearly"A familiar checkout, in your app.
Illustrative flow no live transactions

Your data

Every metric, exportable. It's your revenue data

Stream normalized purchase events to BigQuery, Snowflake, or your own lake, or pull a one-click CSV. Compute the metrics in our dashboard or in your warehouse, same numbers either way. Never locked in.

  • Streaming + batch export
  • Normalized, versioned schema
  • Never sold, never shared
Portable by design
purchases
subscriptions
events
export
Your warehouse
BigQuery
S3 / lake
Normalized, versioned, yours to keep
“CashSDK reconciles against the stores, so the number on the screen is the number we bank.”
Tomas Bergman · Head of Growth

Know exactly where your revenue comes from

Compute MRR, LTV, churn, and cohort retention from your own event stream, and export all of it to your warehouse anytime.

See your revenue clearlyRead the core concepts →