Monetize the match, the boost, and the Rose.
Dating apps run three revenue models at once — subscription tiers like Tinder Gold and Hinge+, consumable Boosts, and à-la-carte Roses and Super Likes. CashSDK ships all three from one integration, with paywalls you A/B over the air and revenue you can read the same afternoon you launch.
Subscriptions · consumable balances · à-la-carte — one SDK, both stores.
See everyone who likes you
Cancel anytime · Restore purchase
How the category prices
Three revenue models, running at the same time.
The top dating apps stack recurring subscriptions, consumable boosts, and one-off premium sends — each targeting a different moment. Here is how the category really charges.
Recurring
Subscription tiers
The revenue base: two or three good-better-best plans where each step up sells visibility, not new function.
- Tinder Plus → Gold → Platinum (~$25 → $40 → $50 / mo)
- Bumble Boost → Premium → Premium+
- Hinge+ (~$33) and HingeX (~$50); Grindr XTRA & Unlimited
- Gates the “see who likes you” grid, unlimited likes, passport
Tinder · Bumble · Hinge · Grindr · Match
Consumable
Balances & boosts
Spendable packs bought on impulse — the fastest-growing layer, and it monetizes free and subscribed users alike.
- Tinder Boost & Super Boost; Bumble Spotlight
- Sold in packs (~$3–8 each, cheaper in bulk)
- Bought at the emotional peak — out of swipes, want more views
- Up to ~10× profile views while a boost is live
Tinder · Bumble · OkCupid
À la carte
Premium sends & add-ons
One-off purchases in the swipe moment, plus features unbundled from the subscription entirely.
- Hinge Roses (~$2.49 each in packs), Bumble SuperSwipes
- Tinder Super Likes; 1 free Rose / SuperSwipe per week
- OkCupid sells Incognito as its own line item
- Grindr Unlimited unbundles Unsend & Viewed-Me
Hinge · Bumble · Tinder · OkCupid
Market context only. Prices are representative US list prices for 2025–26 and vary by age, region, and promotion; app and tier names are trademarks of their owners and are cited to describe the category, not affiliation. On the stores, dating apps file under Google Play “Dating” and Apple “Lifestyle.”
Paywall shapes
Every dating paywall, rendered from our own components.
Subscription tiers, consumable packs, and à-la-carte sends — the same primitives, themed for dating. These are CashSDK’s unbranded chrome, never a copy of any app’s screen.
See everyone who likes you
Cancel anytime · Restore purchase
Subscription tiers
Good-better-best plans gate the “who likes you” grid, unlimited likes, and passport.
Be the top profile for 30 min
Skip the line — up to 10× more profile views while you're boosted.
One-time purchase · Restore purchase
Consumable balance
Boost packs spend from a balance — impulse buys that monetize free and paid users alike.
Send a Rose to stand out
A Rose is 2× more likely to lead to a date than a regular like.
One-time purchase · Restore purchase
À-la-carte send
A single premium “Rose” purchased in the swipe moment — the category’s fastest-growing layer.
Why CashSDK fits dating
One SDK for the whole dating money stack.
Paywalls, experiments, balances, and validated receipts — the pieces a dating app needs to charge three different ways, without building billing infrastructure.
Paywalls you A/B over the air
Design the “see who likes you” upgrade in the dashboard, publish it without an app release, and change copy, tiers, and price for any cohort instantly.
Experiment on price & copy
Run holdouts on the paywall that gates likes — measure conversion and revenue per install, not vibes.
Learn moreConsumables & balances
Sell Boost packs and Roses as spendable balances, granted and burned server-side so a purchase can’t be replayed.
Learn moreValidated receipts
Every Apple and Google receipt is verified server-side into a clean entitlement — no receipt server to run.
Learn moreLocalized pricing, both stores
One catalog prices in local currency across the App Store and Google Play, with trials and intro offers honored natively.
Built for the whole stack
Charge three ways from one integration.
Ship a dating paywall that pays off
Subscription tiers, consumable Boosts, à-la-carte Roses, validated receipts, and localized pricing — in one SDK. Start free and ship your first paywall this afternoon.
