MarketplaceBraze
Braze
Trigger lifecycle campaigns the moment money moves.
OfficialMessaging & engagementGenerally available
Overview
Braze orchestrates cross-channel lifecycle messaging. This connector feeds CashSDK purchase and churn events into Braze so campaigns react to what customers actually paid.
CashSDK
Streams events
Braze
purchase.completedtrial.startedsubscription.renewedrefund.issued
What you can do
Purchase-triggered journeys
Kick off onboarding or upsell flows on a real purchase.
Win-back on churn
Trigger win-back journeys the moment a subscription lapses.
Cross-channel
Push, email, and in-app, all driven by revenue events.
How it works
- 1
Turn it on
Enable Braze from your dashboard and authenticate in a click — there's no pipeline to stand up.
- 2
Events map automatically
Purchases, trials, renewals, and refunds map to Braze's schema with user and product properties attached.
- 3
Streamed in real time
Every server-verified event is delivered to Braze signed and retried — the same event that powers your dashboard.
Related apps
Stream your revenue into Braze.
Start free, integrated by your coding agent in under an hour. Your revenue data is yours: export anytime, never sold.